The new logo for Paris Basketball has sparked a lively discussion among fans and design enthusiasts alike. Created by the Parisian graphic design studio Tyrsa in collaboration with the YARD agency, the logo replaces a more generic roundel design with a more distinctive representation that incorporates the Eiffel Tower. This change aims to establish a stronger connection to the team's identity and its city, often referred to as the "City of Light." While some critics argue that using the Eiffel Tower is a clichéd choice, others defend the decision, emphasizing that effective logo design often relies on simplicity and recognizability. The design team initially hesitated to use the Eiffel Tower but ultimately decided to incorporate it as a symbol of light, reflecting both the city's nickname and the brilliance of emerging sports talent. The logo also features a custom typeface inspired by traditional basketball fonts and Parisian design elements. Reactions on social media have been mixed. Some users appreciate the logo's identity and distinctiveness, contrasting it with the minimalist trends that have dominated branding in recent years. Others have drawn comparisons to the LA Clippers logo or criticized the color arrangement, mistakenly believing it resembles the flags of other countries. Despite the varied opinions, the rebranding effort has successfully generated conversation and engagement around the team's visual identity. Overall, the new Paris Basketball logo represents a thoughtful blend of local culture and sports branding, aiming to resonate with both fans and the broader community.